Online Marketplace Spotlight: Jumia

Ahead of today’s Q3 results announcement, here’s an overview of one of Africa’s largest online marketplaces and a few key developments made by the business this year.

About Jumia

Established in 2012, Jumia is an online marketplace for Fashion, Electronics, Sports and Car Accessories. Jumia is currently the #1 marketplace in Nigeria and currently shipping to 11 countries across Africa including Kenya, South Africa and Egypt.

New gaming service on JumiaPay app

Jumia has partnered with digital content specialists mondia to introduce Jumia Games. Available through the JumiaPay app, subscribers will have access to large catalogues of games including Cartoon Network classics such as Ben10 and Tom & Jerry.

Airtel & Diamond Trust Bank partnership to boost pre-payment transactions

Spurred by the covid-19 situation, Jumia has partnered with Airtel and Diamond Trust Bank to encourage pre-payment on goods being delivered via Jumia, and cut down on cash payments made on delivery.

Logistics services opened up to 3rd parties

Jumia has opened up the service to 3rd parties across the 11 countries where it has established delivery operations. In 2019, Jumia delivered 20 million+ packages and has 20 warehouses across Africa.

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